Everything Technology Marketing

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

6 - Focus on pull/inbound marketing tactics This reflects the continued power shift of buyers moving firmly into the driver’s seat, initiating, and controlling the buying process. With content moving to the center of attention, marketers often struggle to create magnetic content in the right formats and quantities.

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving.