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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

FEBRUARY 6, 2014

You can share the video straight through your CRM (via Salesforce Chatter), and see who’s watched the extra content. Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me.

Video Marketing 54
Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54
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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

DECEMBER 23, 2010

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Social Media 40
Social Media ROI Practices Media 40
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