Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software.

Marketo 127

Marketo Marketing Automation Services Enterprise Management Marketing Management 127

Customer Experience Matrix

JANUARY 25, 2016

If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. Predictive modeling vendors including Leadspace , Lattice Engines , Mintigo , and Everstring also provide enhancement and signal-based alerts, although usually with less depth of detail.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Reachforce InsideView 120

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40