Online Marketing Institute

MARCH 13, 2011

Below I will outline two tools that I have put in play at the last few organizations that I have been with. Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. With LeadLander you can get realtime feedback on this.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

MARCH 13, 2011

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. “How do you leverage otherwise anonymous traffic? But Longo says that Demandbase does a better job of integrating relevant data. 6) ERP (17) Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20