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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. This risk highlights the critical value of lead gen in not only sustaining but accelerating your business growth through the acquisition of high-quality, sales-ready leads.

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What Is Email Automation? A Beginner’s Guide to Email Marketing Automation

Optinmonster

Instead of overwhelming a new lead with too much information about your business all at once, email automation lets you send them only the information that matters the most to them. Improving the relevance of your emails: We all hate when our inboxes are full of emails we don’t care about. What Is Email Automation?

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Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

This week’s episode is entitled “ What Do CRM and Spirituality Have in Common? We got talking about CRM’s. It’s not about building relationships and I think that’s the key difference here. It’s not about building relationships and I think that’s the key difference here.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. The Top B2B Lead Generation Strategies.