Convince & Convert

OCTOBER 22, 2013

from fun, long-term content creations to powerful projects that really drive business? I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing?

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Hinge Marketing

APRIL 6, 2017

But with the right process in place, you can avoid the pitfalls and misadventures that plague so many web projects. And along the way, I will share hard lessons learned from real-world website projects. In between, a lot of nurturing goes on. Why Website Projects Go Wrong. The first you will have to find in your firm.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. The Top B2B Lead Generation Strategies.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355