The 4 Types of Data You Need to Identify Accounts for Your ABM Program
Engagio
JULY 10, 2017
There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Intent data.
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