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300 Women Making An Impact In B2B SaaS

SalesIntel

An advocate for a gender-equitable tech industry, Aartii authored a research paper on the underrepresentation of women in AI and engineering in 2019. She is also a graduate of the prestigious Chief Marketing Officer program at The Kellogg School of Management. Morgan Payments, bringing new brand initiatives to market.

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Lead generation for marketing agencies: 9 actionable strategies

Unbounce

When generating leads for a marketing agency, the approach can be quite different compared to other business types like eCommerce or SaaS. Unlike ecommerce or SaaS companies, where transactions are often one-time and quick, agencies thrive on long-term engagements. Let’s explore three main differences.