SEO Strategy for Startups: How to Win in 2021
Single Grain
NOVEMBER 12, 2020
When I led the search engine optimization team at Pipedrive, we drove a ton of sign-ups optimizing for a specific keyword that wasn’t even directly related to our product: We ranked #1 for a high-volume keyword – “sales management” (9,900 search volume) – just by focusing on solving a problem for a key customer segment.
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