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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

Table of Contents What is sales enablement? Many sales leaders leverage automation to help teams reach their revenue and lead generation targets. Prospect and Lead Management A steady stream of leads keeps businesses afloat. Naturally, this will only happen if you have an effective prospect and lead management strategy.

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Your Complete Marketo Migration Checklist

SmartBug Media

It’s easy to get caught up in the details, but what are you hoping to achieve? What opportunities does your migration open up? Here are a few questions to work through with your team: What are our goals? Here are a few questions to work through with your team: What are our goals? What’s working well?

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Or, if you are wearing multiple hats, what marketing tactics do you use? What marketing channels are you responsible for? When you ask sales what you can do to better support them, it’s going to be like opening Pandora’s box, they will tell you many, many things that they need your support on. What can I do to help?

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#AskTeleverde – Retro in Redondo Beach

Televerde

What do I need to know before implementing marketing technology to make sure I get the most out of my investment? Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending. How exciting!

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What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

But what does good quality data look like? In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. The first of which was probably “data is the new oil.”

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

It’s hard to believe, but Day 2 of Breakthrough crammed even more value into the day. And it started with what Casey called “a big strategy reset” with five major components: The team wanted to merge two brands into a single platform brand. It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores.