SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. De-duplicate your leads.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Televerde

FEBRUARY 20, 2020

Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. I’m responsible for overseeing the success of this implementation and the (hopefully) soon to follow results. This is where I need your help. Waiting on your response!

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Identify the areas where marketing can add value. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Televerde

SEPTEMBER 11, 2019

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. You’re a marketer, not a technology expert; but to implement an effective martech stack, you need a bit of both. A successful data strategy consists of de-duplication, cleansing, and appending.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Martech

MAY 22, 2024

Clean: Duplicates and irrelevant information should be identified and removed. There are three processes that will help you clean and standardize your marketing data: De-duplication: Uses matching algorithms to identify and merge duplicate records. leading to higher engagement and conversion rates.

De-duplication 63

De-duplication Marketing Automation Services Lead Ranking Work Management 63

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.  The issue of failing to get the maximum value from a technology investment is nothing new. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . It’s hard to believe, but Day 2 of Breakthrough crammed even more value into the day. the team had 4.8

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62