The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Martech

JULY 6, 2022

. “Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com. Then you need to get your CRM data organized. It helps facilitate and streamline lead generation, lead management, and lead nurture, but it doesn’t generate results from thin air.

Marketing Automation Services 94

Marketing Automation Services Enterprise Management Work Management Marketing Management 94

Martech

SEPTEMBER 21, 2021

Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e., capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Lead management.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157