CRM, CTR and Doubleclick - B2B Marketing Zone

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CRM

CTR

Doubleclick

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. DoubleClick – a Google marketing platform that combines advertising and analytics. 1st Party Data – this includes sign-up, social, and CRM data. 1st Party is the most valuable type of data because of the quality and accuracy.

Cost per Acquisition

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click

The role of AI advertising for deep customer experience personalization

ClickZ

JULY 17, 2020

Personalized marketing messages in digital advertising give a client a sense of value and fosters user loyalty, which translates not only in increased CTR and conversions but also in better engagement and user retention. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996.

Marketing AI

Marketing AI Advertisements Advertising Personalization

A Jargon Busting Guide to B2B Programmatic Advertising

The role of AI advertising for deep customer experience personalization

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