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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. Solution #1: Clean CRM data with Insycle. Solution #1: Clean CRM data with Insycle.

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10 Reasons Why Your Sales Team Needs a CRM tool

SalesIntel

The global customer relationship management (CRM) market was worth USD 43.7 According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. Here are ten primary reasons why a CRM is often the first investment for sales departments. . Centralize Data .

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Technographics – Backbone of modern B2B

Datafusion Solutions

Efficient use of marketing dollars , perhaps the best thing about ABM is that you aren’t wasting money on generic campaigns that are built to fail. With technographic data, it’s possible to hone your marketing strategy even further, for sharper targeting and more exact selling. Ditto for tracking campaign ROI.