Tailor Content to Buyer Personas with Choose Your Own Adventure Videos
Vidyard
DECEMBER 13, 2016
We, as marketers, have seen it all, and we don’t fall for gimmicks. That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. Act-On is a Marketing Automation Platform, and as West puts it, their biggest challenge is standing out from the crowd. after the video has played.
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