Creativity, P2P, Storytelling and Case Studies

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Creativity

P2P

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

JUNE 27, 2023

Writing emo poetry on MySpace notes revealed a passion for creative writing. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. Even with the bleeps, we had to roll with the creative concept because we believed in it so much. But, we couldn’t cut the cursing out.

Marketing AI

Marketing AI Creativity Burn Rate B2B Thought Leadership

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

JULY 16, 2018

I’ve heard it described as P2P, people to people. That might be a very specific case study. There’s a couple really specific use cases that most people start with, depending on the type of business that they have. Dave: I go back and study Apple and those ads. We think of B2B as business to business.

Top of Funnel

Top of Funnel Conference B2B Sales Copywriting

B2B Marketing Zone

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

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