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How Metadata Fundamentally Changed My Approach to B2B Marketing

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Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I understand this cautious mindset, but here’s my advice: ignore the noise around you and experiment as much as your budget allows, even if the channel, tactic, and strategy aren’t #trending. I was instantly hooked.