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How Metadata Fundamentally Changed My Approach to B2B Marketing

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Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I ran demand and operations, so my job was simple: generate and optimize leads. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. I was instantly hooked.