Metadata
SEPTEMBER 28, 2023
I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. While our average account value (ACV) was much higher than that, I knew this level of spending wasn’t sustainable.
Engagio
JANUARY 27, 2021
” Traditional demand generation vs. the ABM model. ” “You can’t have an account-based strategy if it doesn’t span the entire go-to-market team. You need Marketing and Sales and Service to all be working together to have a coordinated account experience. Old Fashioneds. Margaritas.
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Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?
Mereo
NOVEMBER 15, 2023
Is your team still focused on professional services post-sale or on client success and onboarding to support the whole product? This is especially true in large organizations’ field marketing and demand generation efforts — or in those practicing account-based marketing and sales.
Mereo
DECEMBER 21, 2023
These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations. Marketing should help with stories and references throughout the sales journey.
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