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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations. Marketing should help with stories and references throughout the sales journey.

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We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data

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That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?