Remove CPM Remove CTR Remove Open Rate Remove SQO
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Making Sense of Marketing Acronyms: Part 1

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CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates.