Remove CPL Remove Presentation Remove Sales Cycle Remove SQO
article thumbnail

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

When the top executives in your company present marketing results to the board, do they include impressions? They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity. They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity.

ROI 52
article thumbnail

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

When the top executives in your company present marketing results to the board, do they include impressions? They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity. They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity.

ROI 52