Remove CPL Remove POS Remove PPC Remove Sales Qualified Opportunity
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Making Sense of Marketing Acronyms: Part 1

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CPL (Cost Per Lead) The cost of finding your next potentially viable lead. PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.