LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Affiliate Marketing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Contently

MARCH 23, 2021

But this reality has a silver-lining for creatives—marketing leaders are shifting their budgets into content. The one thing that keeps me up at night, though, is how marketers measure content success. In a recent Contently survey, 95 percent of marketers told us they expected their budget to increase or stay the same this year.

Cost per Lead 215

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 215

Only B2B

JULY 21, 2023

Cost per Lead (CPL): Calculating the cost associated with acquiring each syndicated lead. The average CTR for B2B content syndication efforts is roughly 0.5%, according to a survey by the Content Marketing Institute. This highlights the importance of prioritizing lead quality to drive sales success.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Contently

DECEMBER 16, 2022

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. We’ve extensively researched marketing’s “advice problem” and have discovered the sweet spot.

Lead Ranking 201

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 201