How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)
Metadata
APRIL 4, 2023
Say you’re expanding into a new market and have a campaign that’s driving a 3:1 return on ad spend (ROAS). But let’s say you also have a campaign targeting your core market, and those ads are driving a 10:1 return. I’m going to type this in all caps, so you don’t miss it: DON’T CHASE THE COST PER LEAD (CPL).
Let's personalize your content