How B2B Marketers Are Preparing For A Cookieless World
Envy
APRIL 5, 2022
Instead marketers can look at which campaigns show the highest lift in important metrics (such as engagement, in-app spend, or conversion frequency) over time. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue. What else should you know about boosting ROAS?
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