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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . CTR, Unique CTOR, Forwards/Shares and links clicked on. The faster the follow-up with an SQL, the higher the close rate. .

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

Another great source of information are the stats in your marketing automation system. Click-through rate, or “CTR,” measures the number of clicks that each of your ads received, compared to the number of times it was viewed (aka, “impressions”). What CTR doesn’t tell you, however, is whether your ads are reaching the right people.

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What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples

Martech Advisor

These compelling stats provide a clear picture of how integral social media advertising has become for organizations to grow their business. The campaign creatives should be prepared by taking into account the target audience and platform guidelines. Through research, you find out that the cost per lead (CPL) on Facebook is $10.