CPL, CRM and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPL: Cost-per-Lead. CRM: Customer Relationship Management. At the simplest level, CRM software lets you keep track of all the contact information for these customers. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. You can decide if a given action is a lead or a sale.

Paid Content

Paid Content Work Management Sales Management CMS Development

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). 27) Customer Relationship Management (CRM). At the simplest level, CRM software lets you keep track of all the contact information for these customers. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). Learn more here.). 25) Crowdsourced Content.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

Webinars

Stay Connected