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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CPL: Cost-per-Lead. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here. CPC: Cost-per-Click (See PPC).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

24) Cost-per-Lead (CPL). 95) Word-of-Mouth (WOM). WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.). Learn more here.).