7 Ways SEO & PPC Can Work Together in 2021
Hubspot
DECEMBER 22, 2020
Sharing keyword intelligence is a standard best practice. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.
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