41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. CTR, Unique CTOR, Forwards/Shares and links clicked on. Those are the "rubber meets the road" metrics that companies most care about.
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