Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. CPC (Cost Per Click) The cost of one single click on your ad or link. ROAS (Return on Advertising Spend) Your ROAS can be described like this.
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