SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. Therefore, they aren’t ideal for campaigns with strict CPA goals.
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