The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
It's an alternative metric to CPA. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. SaaS products are cloud-based tools and apps, and SaaS marketing knows the right tricks for this specific vertical. In B2B marketing, SWOT analysis helps you decide marketing strategy.
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