Remove crm-for-education
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

article thumbnail

How to Create Video Landing Pages That Convert

Vidyard

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video is the currency of the internet, so online marketing that refuses to incorporate runs the very real risk of being left behind entirely. Contents 1. What is a Video Landing Page? Avoid Autoplay 4.4

article thumbnail

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.