Google Cookie Cutting: How You Can Prepare
BenchmarkONE
JANUARY 13, 2022
As Tina Moffett, Principal Analyst at Forrester , says, “marketers should revamp their first-party data models to gain better insights about their existing customers. Customers are becoming more privacy-conscious and are hesitant to share their information with every other brand. CRM and Marketing Automation To The Rescue.
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