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Low Cost Systems for Demand Generation

Customer Experience Matrix

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. It shouldn't be hard to figure out which one suits you better. I reviewed it here in March.

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Will Marketing Automation Be Free?

LeadSloth

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Will Other Vendors Follow? expensive sales teams).