ClearVoice

APRIL 12, 2021

Anderson said that “focusing on your ICP allows you to focus on the segment of the market where you’ll see the highest return on your marketing investment (ROMI) with the highest margins because of higher LTV (customer lifetime value). While you’re at it, try a focus group comprised of those in your most desired group.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Anteriad

APRIL 25, 2023

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases. If you link to an outside website, or one links to you, it is an external link.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases. If you link to an outside website, or one links to you, it is an external link.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84