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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data. By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. Research suggests that only 30 to 50% of your data is accurate.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

With inbound leads costing 61% less than outbound leads on average, it’s no wonder that inbound is the primary marketing approach for 75% of marketers globally. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

For this ABM tactic to be effective, it’s essential to start with clean, accurate, and updated data. Using a third-party AI-driven data platform , such as DealSignal’s Contact Discovery tool , can help you verify contact accuracy on demand and receive enriched contact attributes.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

With inbound leads costing 61% less than outbound leads on average, it’s no wonder that inbound is the primary marketing approach for 75% of marketers globally. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.