Cost Per Thousand, Marketing Automation, Salesforce.com and SEM

11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

APRIL 5, 2010

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event.

B2B Marketing

B2B Marketing Marketing Automation Services B2B CPL

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

EM : Email ABM : Account Based Marketing. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. PPC : Pay Per Click. Generally used for paid media programs and calculated media cost divided by clicks.

Paid Content

Paid Content Lead Ranking Cost Per Click Cost per Lead

B2B Marketing Zone

11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

42 B2B Marketing Acronyms and Abbreviations

Webinars

Stay Connected