Remove Cost Per Thousand Remove Demonstrating Intent Remove Profiling Remove Purchase Intent
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Digital marketing best practices for travel & hospitality

Choozle

First-party data is data you yourself have collected directly about your audience and includes things like customer emails and user profiles from the people who have visited your website. Bottom line: Keep in mind data can go bad, and that fresh data is best as those are the segments of users who have the strongest purchase intent.

article thumbnail

Digital marketing best practices for travel & hospitality

Choozle

First-party data is data you yourself have collected directly about your audience and includes things like customer emails and user profiles from the people who have visited your website. Bottom line: Keep in mind data can go bad, and that fresh data is best as those are the segments of users who have the strongest purchase intent.