Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Metadata

OCTOBER 4, 2023

We have our own data that we use to find the right people at the right accounts. However, it’s unlikely that your CPC will be as low on LinkedIn as it will be on the other channels. The more you spend, the faster your retargeting audience will grow and the lower your CPM will be on LinkedIn.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Digital B2B Marketing

JUNE 7, 2012

In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. Other Fortune list abbreviations like F50 and F2000 are also used. Most frequently used to indicate the general size of target companies versus the specific list.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100