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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

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When the top executives in your company present marketing results to the board, do they include impressions? They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity. Cost per lead looks good. Engagement? I hope not. Volume looks good.

ROI 52
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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

When the top executives in your company present marketing results to the board, do they include impressions? They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity. Cost per lead looks good. Engagement? I hope not. Volume looks good.

ROI 52