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SEPTEMBER 22, 2021
When the top executives in your company present marketing results to the board, do they include impressions? So, you may end up with a bunch of “leads” that downloaded your guide but aren’t the people that end up buying your product/service. Cost per lead looks good. Optimizing your ads against the wrong metrics.
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SEPTEMBER 22, 2021
When the top executives in your company present marketing results to the board, do they include impressions? So, you may end up with a bunch of “leads” that downloaded your guide but aren’t the people that end up buying your product/service. Cost per lead looks good. Optimizing your ads against the wrong metrics.
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JANUARY 18, 2023
In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary.
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