Cost per Lead, Marketing Automation and SME

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Cost per Lead

Marketing Automation

SME

B2B Social Media Marketing: Focus on leads, not likes

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

Social Media

Social Media Social Marketing B2B Marketing SME

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. CPA : Cost per Action.

Paid Content

Paid Content Lead Ranking Cost Per Click Cost per Lead

B2B Marketing Zone

B2B Social Media Marketing: Focus on leads, not likes

42 B2B Marketing Acronyms and Abbreviations

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