Using Data to Build a Demand Generation Engine
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FEBRUARY 2, 2023
B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? Sales-led: The founder has relinquished some control and tasked the Sales team with driving revenue.
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