B2B Pay Per Click Advertising
LeadSloth
AUGUST 11, 2009
Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.
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