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FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Google PPC ads still drive a solid cost per lead (CPL)? The only way to do that is by building a data-driven demand generation engine. Some marketers see ROI on TikTok ? Sign me up. Rather watch a video?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Smashmouth Marketing

MARCH 19, 2009

Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper. Obvious and logical.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper. Obvious and logical.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100