Cost per Lead, CPO and Positioning

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

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NOVEMBER 7, 2023

In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each.

Cost per Lead

Cost per Lead Paid Social Agency CPO CPL

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. How much can you spend to generate a qualified lead and convert that lead to a customer? Cost per lead.

Cost per Lead

Cost per Lead Paid Social Agency Advertising Benchmark CPL

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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OCTOBER 6, 2021

Cost per Lead

Cost per Lead Paid Social Agency Advertising Benchmark CPL

B2B Marketing Zone

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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