How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)
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SEPTEMBER 22, 2021
So, you may end up with a bunch of “leads” that downloaded your guide but aren’t the people that end up buying your product/service. Cost per lead looks good. Adam Goyette, VP of Marketing at Help Scout, does a great job explaining what that looks like in 4 Ways to Reduce Your CPL on Facebook by 50%. Facebook).
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